Colors, Emotions, Hex#

Colors influence how people feel about your brand. They help shape perception and emotion, making them a core part of your brand identity. A thoughtful color palette can quickly reflect your brand’s personality and values. When your colors stay consistent, from your website to social media to marketing materials, your brand is professional and easier to recognize.

I’ve compiled a list of colors, their associated emotions and their hexadecimal code. I’ve created this as a reference for my students who are taking the branding course.