You just finished updating your Branding Guide. Now you need to update all your social media accounts. Here is a checklist with the right image sizes for each social media platform.
Below is a platform‑by‑platform guide for refreshing your brand assets across your social channels. For each network I included recommended profile and banner image dimensions, file details and any official character/word limits for the description or “about” sections. Use the steps under each platform to update your assets—login, navigate to the correct profile settings, upload new images and replace the description text. (All dimensions are width × height in pixels.)
1. Facebook (Profile/Page)
Image sizes & description limits
| Asset | Recommendation |
|---|---|
| Profile photo | Recommended size 196 × 196 px (displays as 176 × 176 px on desktop and 196 × 196 px on smartphones)blog.hootsuite.com. Use a square JPG or PNG ≤100 KB. |
| Cover photo | Use 851 × 315 px; the visible area is 820 × 312 px on desktop and 640 × 360 px on mobileblog.hootsuite.com. Minimum 400 × 150 px; keep important elements in the center to avoid cropping. |
| Description length | Facebook page description/bio: up to 155 characters; user names limited to 50 characters. Posts can be extremely long (up to 63 206 characters), but short descriptions are more effective. |
Steps to update
- Log in & open your Page/Profile – In Facebook, click your profile picture or page to view it.
- Change profile photo – Hover over your profile image, click Update Profile Picture and upload the new square image. Ensure it is at least 196 px on each side.
- Change cover photo – Hover over the cover banner, select Edit Cover Photo → Upload photo. Upload an image sized 851 × 315 px. Adjust cropping to keep key elements within the central safe area.
- Update description – Go to the About section and click the pencil icon to edit the page description. Replace the text with a concise brand summary (≤155 characters). Save changes.
2. Instagram
Image sizes & description limits
| Asset | Recommendation |
|---|---|
| Profile photo | Upload a square image 320 × 320 px or larger. Instagram displays it as a circle; keep important content centered. |
| No banner | Instagram pages do not have a cover image. Focus on a uniform feed aesthetic. |
| Bio & caption limits | Bios are limited to 150 characters, while each post caption can be up to 2 200 characters. You can include up to 30 hashtags. |
Steps to update
- Log in via mobile or web and open your profile.
- Change profile photo – Tap Edit Profile → Change profile photo → New photo. Upload a square image at least 320 px.
- Update bio – In the same Edit Profile section, enter your brand tagline or mission (≤150 characters). Use emojis sparingly.
- Refresh highlights and story covers – If you use Story highlights, replace their cover images with your updated branding (1080 × 1920 px backgrounds for stories).
3. LinkedIn (Personal & Company Page)
Image sizes & description limits
| LinkedIn area | Photo & description guidelines |
|---|---|
| Personal profile picture | 400 × 400 px minimumblog.hootsuite.com. Use a professional headshot with neutral background. |
| Personal background/banner | 1 584 × 396 pxblog.hootsuite.com; keep text and logos within the central safe area. |
| Company page logo | 400 × 400 pxblog.hootsuite.com. |
| Company page cover image | 1 128 × 191 pxblog.hootsuite.com (16:3 ratio). |
| Summary/About section | Company “About us” description: 2 000 characters maximum. Status updates: 700 characters. |
Steps to update
- Personal profile – Log in, click View Profile.
- Change profile photo by clicking the current image and selecting Add photo.
- Update background image via the pencil icon near the header; upload a 1 584 × 396 px image.
- Edit the About section to refresh your summary. Keep it concise and within the 2 000‑character limit for company pages or a similar length for personal profiles.
- Company page – In the top navigation select For Business → Create a Company Page (or open your existing page).
- Click the pencil icon next to the logo to upload a 400 × 400 px logo.
- Under Cover image, upload a 1 128 × 191 px banner.
- Use the Overview section to update the company description (≤2 000 characters). Save.
4. Eventbrite
Image sizes & description limits
| Asset | Recommendation |
|---|---|
| Event listing image | Use a square image at least 1 200 × 1 200 pxeventbrite.com. Event Vesta suggests an alternative 2:1 image of 2 160 × 1 080 px for the event page and mobile appsinfo.eventvesta.com. |
| Event summary & overview | Event summary: up to 140 characters (1–2 sentences)eventbrite.com. Event overview: 150–200 words, maximum 2 500 characterseventbrite.com. |
Steps to update
- Log in to Eventbrite, select your event or click Create event.
- Upload event image – In the Event image section, upload either a square 1 200 × 1 200 px imageeventbrite.com or a 2 160 × 1 080 px banner for better displayinfo.eventvesta.com. Preview and adjust cropping if needed.
- Edit summary and description – Under Basic info, enter a concise summary (≤140 characters) and a detailed description (≤2 500 characters) highlighting your brand messageeventbrite.com. Save changes and publish.
5. Pinterest
Image sizes & description limits
| Asset | Recommendation |
|---|---|
| Profile photo | 165 × 165 px minimum (upload square 400 × 400 px for best results). |
| No banner | The profile header uses your most recent pins; there is no cover upload. |
| Bio & pin descriptions | Pinterest bios are limited to 160 characterscharactercount.tools. Board descriptions can be up to 500 characterstailwindapp.com. Pin titles have a 100‑character limit and descriptions can be up to 500–800 characterscharactercount.toolstailwindapp.com. |
Steps to update
- Log in and go to your profile.
- Change profile picture – Click the pencil icon on your picture and upload a square image (400 × 400 px or larger).
- Update profile name & bio – Under Edit profile, enter your brand name and a bio up to 160 characterscharactercount.tools.
- Edit board covers and descriptions – Click each board → Edit → upload a new cover image that matches your brand aesthetic. Keep board descriptions ≤500 characterstailwindapp.com.
- Adjust pin descriptions – When uploading or editing a pin, craft a title ≤100 characters and a description ≤500–800 characterscharactercount.toolstailwindapp.com.
6. Skool (Community platform)
Image sizes & description guidelines
| Asset | Recommendation |
|---|---|
| Community cover image | 1 048 × 576 pxdiscoverskool.com. |
| Community icon | 128 × 128 pxdiscoverskool.com. |
| Description | Skool encourages adding a short summary of your group but does not specify a character limit; aim for a concise mission statement in one or two sentences. |
Steps to update
- Log in to Skool and open your community.
- Change icon – In community settings, upload your new 128 × 128 px logodiscoverskool.com.
- Change cover image – Upload a 1 048 × 576 px bannerdiscoverskool.com; adjust cropping to ensure clarity on different devices.
- Edit community summary – Enter a brief description of your brand’s mission; keep it succinct, as only the first few lines are visible. Save settings.
7. YouTube
Image sizes & description limits
| Asset | Recommendation |
|---|---|
| Channel profile photo | Upload a square 800 × 800 px image; it displays at 98 × 98 px and supports JPG, PNG, GIF or BMP filesadobe.com. |
| Channel art (banner) | Recommended 2 560 × 1 440 px with a safe area of 1 546 × 423 px for logos/textadobe.com. File size must be <6 MB. |
| Channel description | YouTube’s “About” description can be up to 1 000 charactersinfluencermarketinghub.com. |
| Video title & description limits | Video titles: 100 characters; descriptions: 5 000 charactersinfluencermarketinghub.com. |
Steps to update
- Log in to your YouTube Studio.
- Change profile picture – Under Customization → Branding, upload your 800 × 800 px logoadobe.com.
- Update channel art – In the same section, upload your 2 560 × 1 440 px banner and adjust cropping so critical elements fall within the 1 546 × 423 px safe areaadobe.com.
- Revise channel description – Switch to the Basic info tab and update the channel description (≤1 000 characters) highlighting your missioninfluencermarketinghub.com.
- Check video defaults – If desired, update default video descriptions and keywords in Upload defaults to align with your new branding.
8. Google Business Profile (Google My Business)
Image sizes & description limits
| Asset | Recommendation |
|---|---|
| Logo | Minimum 250 × 250 px, recommended 720 × 720 px with a 1:1 ratio; JPG or PNG; file size 10 KB–5 MBsupport.google.comsemrush.com. |
| Cover photo | Recommended 1 024 × 576 px (16:9); minimum 480 × 270 pxsemrush.com. |
| Business photos | Additional photos should be 720 × 720 pxsupport.google.com. |
| Description | The business description is limited to 750 charactersbrightlocal.com. Google posts (updates) can be up to 1 500 charactersaaepa.com. |
Steps to update
- Open Google Business Profile Manager and select your location.
- Edit profile photo – Under Photos → Logo, upload a square 720 × 720 px imagesemrush.com.
- Upload cover photo – In the Cover section, upload a 1 024 × 576 px bannersemrush.com.
- Add business photos – Upload additional photos (e.g., staff, interior) at 720 × 720 pxsupport.google.com.
- Update business description – In the Info tab, edit the From the business section. Provide a compelling overview of your products/services within the 750‑character limitbrightlocal.com. Save.
9. Go High Level (HighLevel)
HighLevel is a marketing platform. It does not publish a public‑facing “profile” like social networks, but you might refresh images used in its Communities or Social Planner.
| Asset | Recommendation |
|---|---|
| Social Planner/Community images | For posting across channels, HighLevel recommends landscape images 1 024 × 512 px and portrait images 800 × 1 200 pxhelp.gohighlevel.com. |
| Content length | The social planner follows each network’s limits: e.g., Facebook posts up to 62 000 characters, Instagram posts 2 200 characters, LinkedIn posts 3 000help.gohighlevel.com. |
Steps to update
- Log in to HighLevel and open the Social Planner or the Community you want to customize.
- Upload images – When scheduling posts, upload your new images at 1 024 × 512 px for landscape or 800 × 1 200 px for vertical posts to ensure they look crisp across networkshelp.gohighlevel.com.
- Update community settings – For HighLevel Communities, upload your logo and banner (choose sizes similar to other platforms) and write a concise group description summarizing your brand. There is no official character limit; keep it short and purposeful.
10. Medium
Image sizes & description limits
| Asset | Recommendation |
|---|---|
| Profile picture | Medium advises uploading a photo at least 1 000 × 1 000 px in JPG, PNG or GIF formatmakeuseof.com. |
| Header/cover image | The profile header should be at least 1 500 px wide; you can adjust its placement and overlay colormakeuseof.com. |
| Bio | Medium bios are limited to 160 charactersbloggingguide.com. The separate “About” page has no length limit. |
Steps to update
- Sign in to Medium, click your profile picture → Settings.
- Change profile photo – Under Profile information, upload a 1 000 × 1 000 px imagemakeuseof.com.
- Update header image – Click Edit profile on your public page and upload a header image at least 1 500 px widemakeuseof.com; adjust cropping and choose overlay colors.
- Edit bio – Enter a concise, 160‑character description in the Bio fieldbloggingguide.com. For longer details, update your About page.
11. Venmo (Business Profile)
Image sizes & description limits
| Asset | Recommendation |
|---|---|
| Profile picture | Recommended 400 × 400 px (square). Keep file size under 2 MB to ensure crisp displayvenmoguide.com. |
| Gallery photos | You can add up to 10 photos to your business gallery (no size specified)help.venmo.com. |
| Business description | Venmo’s business profile allows a description up to 155 charactersp2pbusinesspayments.comp2pbusinesspayments.com. |
Steps to update
- Open the Venmo app, go to Business Profile.
- Change profile photo – Tap the profile image and upload a square picture (≥400 × 400 px)venmoguide.com.
- Add gallery photos – In Photo Gallery, tap Add to upload up to 10 images of your products/serviceshelp.venmo.com.
- Update description – In About your business, write a succinct statement (≤155 characters) describing your brandp2pbusinesspayments.comp2pbusinesspayments.com.
12. Yelp (Business Listing)
Image sizes & description limits
| Asset | Recommendation |
|---|---|
| Profile photo | Yelp displays photos up to 250 × 250 px; upload a square logo or storefront photo at that sizepilotdigital.com. |
| Additional photos | Yelp accepts images up to 5 000 × 5 000 px (5 MB max), so your banner or cover images can be high resolutionpilotdigital.com. |
| Business description sections | Specialties: 1 500 characters; History: 1 000 characters; Meet the owner/manager: 1 000 charactersbiz.yelp.com. |
Steps to update
- Log in to Yelp for Business.
- Upload profile photo – In Photos, click Add photo and upload your 250 × 250 px logopilotdigital.com. For additional images, use higher‑resolution photos (up to 5 000 × 5 000 px) showing your business.
- Edit business information – Under Business information, update the Specialties, History, and Meet the owner/manager sections, staying within their character limitsbiz.yelp.com. Describe what makes your business unique and your story.
- Check hours & contact details, then publish.
13. Google Workspace (Logo & Email Signature)
While Google Workspace is not a social network, updating your logo and signature ensures brand consistency.
| Asset | Recommendation |
|---|---|
| Google Workspace logo (Admin console) | Upload a PNG or GIF file 320 × 132 px, ≤30 KB. The logo displays at exactly 320 × 132 px; resizing otherwise may distort the imagesupport.google.com. |
| Gmail signature image | For an email signature, images should be 70–100 px high and 300–400 px wide; maximum 100 × 1 000 pxsupport.google.com. |
| Signature text | Gmail signatures can include up to 10 000 characterssupport.google.com. |
Steps to update
- Update Google Workspace logo – As an admin, open the Google Admin console → Account → Personalization → Custom logo. Upload a 320 × 132 px PNG or GIF (≤30 KB)support.google.com.
- Refresh Gmail signature – For each user, open Gmail settings → See all settings → General → Signature. Insert your new signature text (≤10 000 characters) and upload a logo image sized around 70–100 px high by 300–400 px widesupport.google.com.
- Test – Send a test email to verify the logo displays crisply across devices.
General Tips
- Prepare images to exact dimensions to avoid automatic cropping. Use design tools (e.g., Canva, Adobe) to create templates.
- Keep descriptions succinct and value‑focused; most platforms show only the first lines before a “See more” link.
- Preview on mobile and desktop after updates to ensure logos and banners display correctly on different screens.
- Maintain consistency across platforms by using the same logo, color palette and messaging; adapt sizes as specified above.
Following these steps will help you refresh your brand presence across all your social and business profiles while adhering to each platform’s technical requirements.
