Scale Smarter: Embrace the Benefits of a Fractional CMO

What does a fractional CMO do? A fractional CMO (Chief Marketing Officer) is a senior-level marketing professional who provides strategic leadership and guidance to a company on a part-time or project basis. Unlike a full-time CMO who is employed by a single company, a fractional CMO works with multiple clients simultaneously, dedicating a portion of their time and expertise to each client’s marketing needs. It can be a little challenging looking over multiple companies at the same time. To make

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Marketing on a budget for Authors and Speakers 

Marketing on a budget for Authors and Speakers  As an author or speaker just starting out, you understand the importance of marketing to reach your audience and build your brand. However, with a small budget, it can be challenging to do it all yourself. The good news is, with a minimum of $600 a month, you can start building up the foundations that will help you achieve your goals. Here’s a step-by-step guide on how to build your marketing efficiently,

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Where do I start with Marketing?

There are countless details, strategies, and tools that can make all the difference in your marketing efforts and having a strong marketing foundation is essential for any business or personal brand. But where do you start when your new to the world of marketing? In this article I’ll give you a birds eye view of the major steps that you need to take when you are just getting started, from project management and CRM software to crafting a compelling value

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